User Flow Mapping
Knowing what your customer is going to do when they encounter your website or product is challenging. Fortunately, there are models and archetypes that guide human behaviours. Combining vast research on persuasion and human interaction, with common sense and user validation, we can map a user’s optimal journey to and through the product experience. Among other things, we optimise for ease-of-use, motivations and emotional touch points. The outcome is a website that feels natural and intuitive to the customer.