There’s no point having a beautiful, functional website if it can’t be found. Search Engine Optimisation (SEO) for your website is crucial. SEO refers to optimising your new or existing website for search engines; enabling people looking for your products and services to find you. Getting to the number one position on page one of Google will attract over 80% of clicks to your site compared with the 10-20% of clicks that position two and three attracts.