Insights
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Small business local SEO checklist for 2021
Ensure your business is set up to capture local search traffic with our handy local SEO checklist.…
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The importance of a long-term content marketing strategy
Videos, blogs, social media campaigns – one thing is for sure – content marketing is constantly evolving. …
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Small business SEO for SMEs looking to grow: the 2021 guide
If you know that you need to generate more business from your website, but are unsure where to start, this guide explains effective SEO for SMEs.…
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How charities can use digital technology to boost fundraising during the COVID-19 pandemic
During the pandemic, the non-profit sector had to make quick changes to benefit from the increased consumer use of digital channels. We look at how charities are showing great resilience by increasing their use of digital fundraising. …
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How can marketing automation help your charity?
In the charity sector, there has been a massive shift towards more personalised stakeholder engagement, especially when so many charities and other non-profit organisations have had to turn to digital channels to reach their audiences during the lockdown.…
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Five actions Surrey SMEs can take right now during coronavirus to market their business
The impact of the coronavirus means we all have to be more innovative about the way we do business and streamline our online operations. Here are our five recommendations for SMEs.…
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The five hottest questions you need to ask before you start a website redesign project
Looking to refocus your business during COVID-19? At the start of a website project? Launching a business? This article explains the elements that shape a website development project.…
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Hubspot Automation vs Mailchimp vs SharpSpring
Here at Preface Studios, we are huge advocates of marketing automation services. In this article we review three of the main big players in marketing automation services.…
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Why website speed and performance matters
Website speed and performance matters, not just in terms of SEO, but also from a user experience (UX) perspective.…
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What is inbound marketing?
Inbound marketing is a marketing strategy, that focuses on your customers. By building trust, you will: Attract, Convert, Close and Delight.…
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Why is UX (User Experience) so important?
We explain what UX (User Experience) is, and why it's so important on a website or app.…
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Guide: How to create a landing page that converts
If you’re looking to gather leads for your business, you need to have a landing page strategy. Download our landing page guide today.…
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