Insights
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Small Business SEO for SMEs Looking to Grow: the 2021 Guide
Know you need more business coming from your website but unsure where to start? This guide to effective SEO for SMEs explains the how and why of being found online.…
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How charities can use digital technology to boost fundraising during the COVID-19 pandemic
During the pandemic, the non-profit sector had to make quick changes to benefit from the increased consumer use of digital channels. We look at how charities are showing great resilience by increasing their use of digital fundraising. …
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How can marketing automation help your charity?
In the charity sector, there has been a massive shift towards more personalised stakeholder engagement, especially when so many charities and other non-profit organisations have had to turn to digital channels to reach their audiences during the lockdown.…
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Five actions Surrey SMEs can take right now during coronavirus to market their business
The impact of the coronavirus means we all have to be more innovative about the way we do business and streamline our online operations. Here are our five recommendations for SMEs.…
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The five hottest questions you need to ask before you start a website redesign project
Looking to refocus your business during COVID-19? At the start of a website project? Launching a business? This article explains the elements that shape a website development project.…
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Hubspot Automation vs Mailchimp vs SharpSpring
Here at Preface Studios, we are huge advocates of marketing automation services. In this article we review three of the main big players in marketing automation services.…
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Why website speed and performance matters
Website speed and performance matters, not just in terms of SEO, but also from a user experience (UX) perspective.…
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What is inbound marketing?
Inbound marketing is a marketing strategy, that focuses on your customers. By building trust, you will: Attract, Convert, Close and Delight.…
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Why is UX (User Experience) so important?
We explain what UX (User Experience) is, and why it's so important on a website or app.…
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Guide: How to create a landing page that converts
If you’re looking to gather leads for your business, you need to have a landing page strategy. Download our landing page guide today.…
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What is SEO?
Search Engine Optimisation or SEO, as it's more commonly referred to, is a technical and creative marketing tactic that drives targeted website traffic to a site via search engines such as Google, Bing, Yahoo and all of the others on the market today.…
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Social media and your brand
A look at how social media can help create awareness of your brand and communicate with customers…
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