Your customers or users are focused on the information they want and how they need to get it from you. Our approach to information architecture (the structure in which the information is accessed) is to put customers’ needs first. Harnessing the available research, content, best practice and user feedback, we’re able to structure the information architecture to achieve your business goals and present the best possible experience. We use mental maps, card sorting and dozens of other tools to clarify the behavioural and emotional interactions at each step of the architecture.
Read more about our Discovery Stage