Paradigm Norton

Overview of the project

Paradigm Norton is an award-winning, employee-owned financial planning company with B Corp status. Values-led, the company has a refreshing approach to finances; where financial planning is about life goals, not just about money.

Our brief was to create a bespoke mobile-responsive website for Paradigm Norton to ensure the look and feel matches its brand style. The client wanted to improve the user experience (UX) and make its three core services easier to access, while also focusing on responsible and impact investing.

The old site was poorly set up for SEO using Joomla and the client found it very hard to update. Working with our SEO specialist, we redesigned the sitemap and completed a full wireframe and design process. We used WordPress and Elementor to ensure easy management of the content on the website. This involved providing consultancy and advice on best practice for website features and functions. Having recently rebranded, we helped roll-out the new look and feel, working alongside the brand consultants. We used the existing logo, but refreshed the overall colour palette and fonts so that they complemented the stunning photography the client supplied. We are servicing all the images in the new WebP format, which will speed the website up for the core vitals test.

We provided training, web hosting and an SSL certificate for the new website. Now that the site has launched, we’ll be providing on-going support to update website content and plugins, as well as using tracking tools to measure website effectiveness. We also host on our WordPress optimised server. The next phase will include Sharpspring integration and support.

Praise for our website design and development:

“Stu, Rich and the whole team are fantastic. We recently launched our website with Preface and they were nothing but professional all the way through. No website is easy to launch, balancing brand, style, function and user experience with technical knowledge of SEO ranking and optimisation. However, Preface made the experience painless and swift. Thank you again for all your hard work, we are looking forward to a continued and prosperous relationship.”

This project involved full content development in line with a very specific tone of voice:

“We have only recently started working with Chloe at Preface Studios, but I have found that she really gets our ‘tone of voice’ and she has made such a massive difference to the launch of our new website. I thoroughly recommend her – picking up the nuances of a business, a sector or a profession can be a real issue, but Chloe has done this really well for us.”