Improved user experience for GSA members enables speedy access to complex data
- Web app database
- Full research and focus groups with global users
- Improved user interface and user experience
- Fast search and rich graphic options for analysing data
- Fully scalable
Overview of the project
Preface Studios started working with the Global mobile Suppliers Association (GSA) back in 2016 when we were tasked with improving the website user experience and user interface. GSA is the industry trade association for mobile suppliers and the broader mobile ecosystem. Alongside refreshing the website, detailed planning was required to create a user interface to support the GSA Analyzer for Mobile Broadband Devices (GAMBoD) database; a unique search and analysis tool that holds comprehensive data on 4G and 5G devices for GSA members and associates.
This was originally a plugin built in WordPress, however, as the database continued to expand in size and, as new parts were bolted on over time, the UX and UI needed a redesign with a centralised database to be rebuilt to differentiate between data sets. In 2021, we successfully tendered against four other companies to complete the full rebuild of the GAMBoD database with flexibility to scale without being a development headache.
Comprehensive research and meticulous design
This project required a large amount of upfront, detailed research, which began with a survey and interviews with different types of users who were already accessing the system. We collated the indepth findings and prioritised the feedback. Creating a user flow diagram enabled us to understand the system and the way users wanted to interact with the data. A global focus group provided feedback on low fidelity wireframes, which we then adapted with user interface in mind to produce a high fidelity prototype. All of this informed the technical build, which also allowed us to incorporate cross searching via 35 API feeds that we created for each dataset.
Being a web app means that GAMBoD is consistent across browsers and devices, showing complex data that is quicker to access and more intuitive to use. Different dashboards show the data and searches can be saved or downloaded via a CSV or PNG graphic.
A wealth of data
Working with GSA’s research data company, we continue to populate and update the database regularly, enabling users to create reports for development and research teams. This will become increasingly important as we rapidly move towards 5G and operators research spectrum frequencies and decide how to support them.
How we can help you
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