Purified Air

A WordPress website that communicates a clear
offering and boosts conversions for Purified Air


Redesigned WordPress website is a breath of fresh air for UK filtration experts


  • Complete restructure of site to help UX and SEO
  • Website design and development
  • WordPress website with Elementor
  • Full content refresh throughout
  • SEO optimisation
  • Goal tracking
  • Animated touches
  • Tracking tools

Overview of the project

Purified Air is a British manufacturer and has been a market leader in commercial air filtration since 1984. They specialise in commercial kitchen filtration and indoor air quality.

The old website had become visually dated and tricky for the marketing team to update. And, after the pandemic, Purified Air needed to reposition itself to clearly differentiate its two core offerings.

We improved the website design structure to signpost visitors to key content pieces, such as case studies and product pages. The website was built in WordPress with Elementor to give marketing team full flexibility and make it quick and easy to update. Stronger calls to action throughout aim to improve the contact conversion rate.

The brand look and feel was given a light refresh, with a new colour palette, image treatment, and fonts. And the imagery was also updated. The core messaging was simplified and the entire content re-written with a focus on SEO, with new content created for the Insights page.

“We’re really pleased with our new website. It’s now much easier for visitors to navigate the website and quickly find information on the specifications for our products. The website now tells a compelling story of our strong heritage and forward-looking approach to air filtration. The Preface Studios team were excellent to work – both efficient and thorough – and feedback across sector has been very positive”

How we can help you

Web design in Surrey is a constantly-changing field, so if you’re looking for an experienced company that can keep up with the changes your business needs then look no further. Our team of experts has been designing websites since 2006 and are happy to turn any vision into reality! Get in touch with Arps today and we can begin going over your requirements.


Need to give your B2B product website a boost? Get in touch...


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