Global mobile Suppliers Association
Improving the User Experience and User Interface for the Global mobile Suppliers Association website

Deliverables

  • Bespoke website redesign and rebuild
  • Enhanced user experience
  • Greatly improved user interface
  • Responsive WordPress website
  • Unique search and analysis tool
  • Testing and improvement development phase

Brief

GSA (the Global mobile Suppliers Association) represents mobile suppliers worldwide. Its website is used by industry professionals and organisations from 200 countries globally as a single information resource targeted to the industry, including surveys and information papers covering 2G, 3G, 4G and 5G technologies, network deployments, devices availability, applications, services, operator case studies and success stories.

With 80,000 registered industry users including global companies like Nokia and Ericsson, the website had to be up to the job. It had grown massively over the years, with operators publishing valuable reports and industry data on current and developing technology, as well as gathering any data that mobile phones companies share. In addition, GSA also publish their own research and anyone can register to download the papers and presentations. As a consequence of the growth of the website, it had been added to over time and become very copy heavy and difficult to navigate. The site was managed and updated by a webmaster, which was taking up increasing amounts of time and money.

The team at GSA were introduced to Preface Studios through a word-of-mouth recommendation and were impressed when they saw our previous work. We pitched against two other companies and won the brief of revamping the entire site and improving the user experience and user interface.

The Solution

Our team designed and built a completely bespoke site that pushes vital information to the home page in a very visual way using colour coding for each community, filters and striking imagery.

Because of the large number of users of the site, we implemented a strategy that migrated users over a period of months. During this time, we tested the new site for two months at first, with the old site working alongside, and then slowly phased it out. Throughout this testing phase, we took on-board user feedback along the way.

We also created the user interface to work with a large database and support GAMBoD; the GSA Analyzer for Mobile Broadband Devices. This is a unique search and analysis tool developed for GSA for mobile broadband devices, allowing searches by supplier, form factor, features, peak downlink and uplink speeds and operating frequency. The results are presented to users as a list, spreadsheet or chart. Our team is currently planning a new feature area within GAMBoD that will allow operators like Nokia to add mobile phone data.

A whitelist system works in the back-end of the website, which means that the admin user can add domains of paid members to the system. This allows any employees of that company who register on the site to get the correct access rights and view content.

The site also incorporates a ‘What’s Hot’ section showing the most downloaded member reports, as well as a calendar for key industry events.

Results

The new responsive website is a dramatic change from the previous dated and clunky site. Now the GSA web team can update any content at any time as soon as the key information comes in to them; placing them right at the heart of providing vital information for the leaders in the mobile industry. Load and download time has also decreased, meaning papers can be accessed promptly.

“The user experience is dramatically enhanced with detailed content illustrated in an inspiring and interesting way. The Preface Studios team really focused on the key problems we were trying to solve and delivered a strong solution. Their digital expertise is underpinned with creative brand development and this is illustrated in our new site.”

GSA President

This is a unique site that is extremely important to the mobile phone community, particularly when they are creating new products. Over the next two years, Preface Studios will continue to provide maintenance and add functionality when required to further enrich the site and continue to develop it as an invaluable tool for the mobile industry.

WordPress website for GSAcom

Responsive grid

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Wordpress comunity

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Download system using WordPress

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Arps Patel Avatar

by Arps Patel
Managing Director
LinkedIn

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Phone: +44 (0) 1252 820 022
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