UX Design & WordPress Rebuild for Railway Consultancy

Website back on track for global rail consultancy.

Deliverables

Improved UX
Content refresh
WordPress and Elementor build
Search Engine Optimisation
WordPress hosting
On-going technical support

Overview of the project

Based in London, IPEX is a highly respected organisation made up of commercial rail engineering advisors. Specialising in rolling stock, operations and commercial engineering – as well as other transport systems – IPEX delivers first-class sustainable solutions to the world’s biggest rail and transport challenges.

Our challenge was to provide website design, website development and website content for this large project to best articulate a complex and broad offering. The old site was WordPress and looked very tired and IPEX needed our help to reposition services post lockdown and help generate more leads.

We used WordPress with the Elementor plug-in, which is an easy-to-use content management system that allows for flexible layout development and enables the team to add, edit and delete content. The project involved a comprehensive SEO audit on the old site and competitors and we restructured the site architecture based on our research and client consultation. We created full wireframes to aid the design process.

Retaining the existing logo and colour palettes, we enhanced the overall theme with a new font, secondary colours, imagery, video and icons, as well as ensuring the look and feel was modern and fresh.

The new website showcases client projects (including a cross-category project filter) and thought-leadership effectively to build our reputation for first time visitors. We provided training to the team using the CMS, as well as web hosting and an SSL certificate for the new website.

Results

The website is hosted on our WordPress optimised server and we’ll be supporting ongoing SEO and the implementation of marketing automation using SharpSpring. We’ll also be integrating Google Translate soon for international translation. Since the launch, all the target keywords have increased in rank, which illustrates how SEO gains can be made when a website is well planned out structurally, with strong content and with a robust build to cover the Google core vitals update.

“Great experience working with Preface. From first contact through to website launch, the whole team were incredibly helpful, professional, and patient. Preface developed an excellent new website for us which we are extremely happy with, and we look forward to continuing the relationship with digital marketing and website maintenance.” Jack Lyons, IPEX Consulting.

How we can help you

If you’d like to find out more about WordPress website design, the Elementor website development platform, SharpSpring marketing automation or any of our other services, please get in touch.

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