Numeritas

Overview of the project

Numeritas is a financial modelling consultancy that identifies real business problems in businesses and gives leaders the confidence needed to make critical business decisions. Its clients include Just Eat, Stagecoach Rail and T.M. Lewin.

Following a referral from our client, Garwood, we were shortlisted and won the brief to improve the Numeritas website and migrate it from HubSpot to WordPress. As the project unfolded, it became clear there would be value in a full website redesign and build to give Numeritas the freedom to make website changes going forward, while keeping within its brand.

Numeritas had created three financial executive personas and we worked with the client’s digital marketing expert to simplify messaging and streamline the proposition into three service areas of reporting, financial planning and analysis, transactions, and model audit.

Once we designed the new website, we began the full build using Elementor and ported over resources and content.

In phase two of the development, we moved all the Numeritas landing pages to SharpSpring in an Elementor design, which gives huge flexibility. This allows for better lead nurturing through email marketing and improved campaign metrics. It integrates well into the website and all employees have a login included. This is important when there is no dedicated sales team and also where there is a long lead time for sales.

“This project was completed in a tight timeframe and to a high standard. The Preface Studios team worked hard to deliver a website that has already made a huge difference. The SharpSpring integration has enabled us to set up some excellent email nurturing sequences, which we’ve had great success with and has boosted our brand awareness too.”