- Responsive solutions
- WordPress website
- Website development
JAC Group is a London- based boutique interior design company that is independent and highly creative, with a long-standing reputation in its industry.
JAC works with high-end clients and corporates across many sectors, including banks, insurance, travel, shipping, advertising, media and investment. Its four main areas of expertise are: design, project management, furniture, and managing the lifecycle of a property.
Independent consultant, Dave Shaw, was appointed to rebrand JAC. Working in collaboration, Preface Studios was commissioned to redesign the website using the dynamic new branding language.
Before the work began, the JAC Group brand was very dated and the website content was hard to manage on the existing content management system. It was out of date, slow and not mobile friendly. The colour palette of the old website was very dark and didn’t showcase the high quality and calibre of JAC’s work.
Preface Studios managed the full web design process; from initial concept to complete production of the website. Initially the wireframes were developed to identify the site architecture and we took a different approach on the sections layout by splitting out the four core areas of expertise.
The site is fully responsive. With so many striking photographic images of its interior design work, the new site had to be highly image-led, so fast loading speed was essential. Images were set up to load in depending on screen size and resolution. jQuery was used on the website so that when users click a filter, it reloads content beneath without reloading the whole page. Infinite scroll is also used on larger pages, so the content loads without the need of a page reload.
To maximise the value of every visit to the website, the Lead Forensics tool was incorporated to enable JAC to see which companies are looking at its website and turn visits into leads.
The website development took two months from design to final build and was created using WordPress. Our team provides ongoing support and training with the day-to-day management of the site.
The new website has a highly contemporary look and feel to mirror the design and architectural elements of JAC’s work.
The JAC website performs really well on 3G and 4G mobile devices and is considerably easier to manage. Positive feedback has been received from industry experts and enquiries have increased. Phase two will be rolling out shortly, with updates based on client feedback.
“High quality and visual appeal is key to the service we offer our clients and this needed to be reflected in our new website. Preface Studios worked seamlessly with our team to achieve just that. Our work shines out from any device and the site not only looks beautiful, it has a huge impact, and functions brilliantly as a sales tool for our dedicated team.”
JAC Marketing Manager