- Content Architecture
- Wireframe development
- Bespoke Website Design &
- WordPress Build
- Parallax Scrolling
- Incorporating new Brand across digital
- Responsive Build
- Optimised WordPress Hosting
- Advanced Lightbox Showcase Gallery
Brief: new bespoke website needed to reflect company growth
Artemis Interiors is a London-based interior design company specialising in corporate interiors for blue-chip clients including Equifax, Invensys, GE Capital, Kimberly Clark and Merck Serono.
Preface Studios had designed and built the old Artemis Interiors website using an off-the-shelf WordPress theme four years previously. However, the company had grown significantly in size and client-base, and it was vital to reflect this in a new website. We won the pitch to rebuild the website based on our track record with the client and positive referral from Hunters, whose website we also designed and built.
Solution: build lead-generation focused site that showcases extensive portfolio with superb
UX and UI
Our team began the development process with the creation of a new content architecture. We analysed the existing content and made recommendations on what could be edited and streamlined. We changed the name of several of the website pages to simplify the process of loading deeper pages. From this we moved to the wireframe stage of the whole website and then began the design and build.
Working with a branding consultant, who had developed a new top-level brand for Artemis, we evolved the brand in a digital sense; creating a fully on-brand user interface for the website. We also project managed the internal team to compile the content for over 40 project case studies, as well as ensuring that the copy was concise and snappy.
The lightbox feature in the projects section is one of the biggest improvements on the site, with functionality that allows the client to add images and text easily and quickly. The system also automatically resizes images – essential to telling the Artemis Interiors story – so the client doesn’t need Photoshop since images are instantly cropped for mobile, tablet, desktop or large screens. Each image has a tag to enable subtle links between relevant pages – all of which the team at Artemis Interiors has complete control of.
The parallax scrolling is an additional advanced feature – this means the background moves at a slower rate to the foreground, which creates a layered effect as visitors scroll down the page. These elements create a more visual slideshow; breaking the story down and enhancing the user experience.
“Preface Studios has an impressive portfolio of work across architecture, construction, furniture and interior design industries. Their understanding of client needs in the high-end property sector is strong and they appreciate the importance of combining visual impact with functionality in our industry. The website reflects this with its contemporary look and feel, and the light-box feature showcases a superb selection of our projects for maximum impact on different screen sizes. The results speak for themselves!”
To accelerate lead generation from the website, we incorporated Lead Forensics into the site. This means that very time a visitor goes to the website from an office-based environment, the software tracks the company that the individual is searching from, using a pool of IP addresses. This means the salesforce can reference back to a particular company, see what key words visitors typed in and then directly target individuals. The Brief Us page also ensures any queries go direct to the sales team.
The Results: Users rise by 58% and time spent on site increased 102%
We have created a fully mobile-ready website, optimised at different break points for different screen sizes and with reduced load-time.
The statistics for the website have improved significantly when compared with the same period last year:
- The bounce rate has gone down by 26.29%
- Average time on the site has gone up 102%
- The amount of users on the site has gone up 58%