- Rebrand from A3 Construction
- WordPress Website
- Brand Identity
- Brand guidelines
- Optimised hosting
Brothers, Andrew and Terry Vinn, own a very successful building company operating in London and the Home Counties. The company has a talented team with experience of house extensions, renovations, loft, garage and basement conversions. They were trading as A3 Construction, but the name and brand didn’t reflect the quality and professionalism of the company. Additionally, customer perception was incorrect – many thought they only operated along the A3 motorway corridor. A3 Construction needed a new name and refreshed look. Preface Studios won a pitch to rebrand and build a new website against three other agencies because we could offer website, branding, copywriting and print support as a complete package.
We worked closely with the client to support the process of renaming. A3 Construction became Totus – meaning complete – reflecting the full service. It is a strong, robust name emphasising that the company delivers a 360 degree building service and has solid experience. From this, we created a new logo for Totus, which symbolises house floor plans.
Using WordPress, Preface Studios designed and developed a bright, clean and stylish professional website to reflect the design and finish of all Totus build projects. The WordPress site has optimised hosting for speed, with super quality servers that are geared up to make WordPress load quickly – both at the front and back-end. Caching facilities saves files and the Content Delivery Network ensures high performance wherever visitors are. Additionally, firewalls prevent hacking that can be common on WordPress sites if not dealt with correctly.
In particular, the new website really shows how broad the Totus portfolio is as well as the high quality and individuality of the project finishes. New photography was commissioned to bring this to life for visitors. The Totus management team can now add new portfolio work as they continue to grow the business.
The copy for the entire website was rewritten to encapsulate and emphasise what makes Totus different – in particular their attention to detail, professionalism, project management, craftsmanship and high quality builds.
Totus was very impressed with the finished website. The new name, brand and website reflect its quality workmanship and attention to detail.
Terry Vinn, (Managing Partner at Totus) says: “The Preface team is full of energy, great ideas and strives for perfection in execution. Our rebranding and website project went really smoothly; it was skillfully navigated by Stuart and Rich to a successful finish. They listened to our requirements, came up with a number of great versions and worked with us until we were completely happy with the final result.
“The Totus team is delighted with the outcome. Our company image has improved, underlining our scale of operation, expertise and respectability. It helps considerably when pitching to our target audience and has opened doors to larger clients and more interesting projects.”
Terry Vinn – Managing Partner, Totus Construction
Preface Studios will soon to be starting a new project with Totus.