Epic Minds

Mental health awareness campaign


Website and full communications toolbox to raise awareness of the NHS ‘Early Intervention in Psychosis’ Programme.


  • Brand strategy and brand identity development
  • Responsive website design and build
  • Messaging and content development
  • Photoshoot
  • Video shoot with service users
  • Psychosis animated film
  • Copy content for website
  • Social media banners
  • Myth buster leaflet
  • Branded items, including t-shirts, bags and coffee cups
  • Print management and delivery
  • Two in-depth reports

Overview of the project

Having worked on several mental health campaigns*, we were asked to work with the Oxford Health NHS Foundation Trust’s Early Intervention in Psychosis (EIP) team to create the EPIC MINDS campaign and raise awareness about how to get early support when you, a friend or family member experience psychotic symptoms. We were tasked with creating eye-catching designs that felt accessible and approachable, and implementing them across web, print, social and video.

We developed the branding, designed and built a mobile responsive website and created a communications toolbox. The website offers clear, sensitively written information about psychosis, including: symptoms, myths and facts, real-life stories, practical tools and where to find help. This mental health campaign communications toolkit includes: a ‘Myth Buster’ leaflet, t-shirts, tote bags, pop-up banners, posters, hoodies, coffee cups, booklet, EPIC stories and postcards.

For this extensive project, we created the most amount of deliverables we’ve ever done for a single project! We’re thrilled that the campaign materials will be used by NHS Early Intervention in Psychosis teams across the South of England.


Epic Minds Logo - Mental heath awareness campaign

“The new EPIC MINDS brand and comms materials are really eye-catching, colourful and engaging and we’re so pleased with the feedback we’ve had. Preface Studios’ support and understanding of this treatable mental health condition has been integral to communicating clearly with people who’ve experienced first episode psychosis and helping them get support to move on to a brighter future.”

Senior Programme Manager, Early Intervention in Psychosis, Oxford Academic Health Science Network.


















How we can help you

If you are looking to raise awareness of a campaign, or need to educate people about a cause, please get in touch.

Request a full case study from arps@prefacestudios.com.

*NHS Surrey and Borders Partnership campaign, which addressed the sensitive subject of mental issues in the Nepalese community and Time4Recovery to raise awareness of first ever access and waiting time targets for secondary mental healthcare.


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