- Website design
- Information architecture
- WordPress CMS
- Messaging and photography review
- Simple CMS tools for global management
- Mobile responsive
- Super-fast hosting
Overview of the project
Having previously updated and rebuilt a website for global supply chain and logistics organisation, Allport Cargo Services, back in 2012 it was time for an update. The website is used globally and required a complete overhaul and an improved mobile experience. To begin, we ran information architecture workshops with key stakeholders to decide on a new services structure. From this work, we identified a clear, new focus on the retail supply chain had to shine through.
With the design, we made the most of crisp white space and blue colour palette and updated all photography. The CMS was simplified to enable the marketing team to add pages easily using our own page building tool and the Global Network area enables team members to easily display information. A new image crop tool resizes images for all mobile devices – even 4k screens! Our audience tracking tool was incorporated, which means ACS can track companies looking at the website and behaviour within the site. Finally, we upgraded the hosting to our super-fast London-based Google cloud servers.
“I’m really pleased with what Preface Studio has achieved with our new website. The site is so much easier to work with now. Key to our business is customer interactivity and Preface Studios has really pulled out the stops to make sure customers get a user-friendly, positive experience that works on all devices.”
Vice President, Group Sales & Marketing
How we can help you
The website now incorporates a fresh design, supported by a robust build, with simplified messaging across all divisions. Our next steps are to address SEO and incorporate animations to tell the Allport Cargo Services story in a compelling and entertaining way. If you are a global business in Surrey looking to reflect your growth, change of direction, or refresh your website, please get in touch.
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