Big Apple – Bowling centre online solution

Our latest work for American Amusements including web design and Laraval web development


  • User research
  • Site architecture
  • Wireframing
  • Web design
  • Web development
  • Bespoke CMS
  • SEO
  • Social media plan

Overview of the project

American Amusements owns and manages four family entertainment centres. Having already worked with the Surrey-based company, Preface Studios was appointed to redevelop its four agile and dynamic sites to keep them alive with daily promotions, discounts, competitions and downloadable vouchers. The focus was firmly on creating a strategy that would boost bookings and enquiries and make the site super-quick on mobile.

Preface Studios’ challenge was to improve the legibility of offers and prices; we did this by evolving to a more mature colour palette, while maintaining a fun look and feel. We chose clearer fonts and streamlined the offers and parties section by minimising deeper level pages and using filtering systems, enabling users to quickly find information. Non-critical information was removed to focus on activities. Social media platforms were integrated to maintain an energetic online atmosphere and drive website visits. You can see the new website for three bowling centres here: The Big Apple, Riverside bowl, Strikes Bowl

Big Apple



“Preface Studios gave us four distinct and appealing personalities for our brands and a website that our staff have no difficulty in using. We’re really pleased with the functionality of the site, which is heavily used by our customers.”



Bowling lane and bowler
Big Apple
Big Apple
Big Apple
Big Apple
Big Apple

How we can help you

Using Laraval, we created a flexible, expandable system, making it easy to add new venues and manage from a central CMS. Administrators can quickly add prices and offers across the entire group; rather than manually editing each venue, reducing administration time. If your priority is to have a clear call to action, with easy booking and feedback, or you’d like to find out more about web development projects we’ve done for other Surrey companies, then please get in touch.

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