Are you aiming to grow your business across Surrey?
Preface Studios has been working with businesses in and around Surrey for over ten years and we’ve seen huge changes in that time. This area has a growing and innovative economy – over 9,110 businesses start up in Surrey every year – and we think it’s important to support this local business growth.
Our team brings knowledge of emerging global digital trends to our work with local companies in Farnham, Guildford and beyond – so they can make the most of web development best-practice and grow their businesses.
Here, we share our top five tips for developing a website that helps you grow your business:
1/ Start with insight
The local Surrey business owners we talk to all have a valuable insight into their market, their customers, their service and their brand. It’s vital to take that intelligence as a starting point when beginning the web design process, because it helps to build points of difference for your brand as well as build a site specifically tailored with audiences in mind. This is the same whether it’s an e-commerce, blog, charity, campaign or educational website.
2/ Make an impact and catch the eye of your visitors
Keeping your website up-to-date is an ongoing challenge, but the main task is to create a beautifully designed, contemporary website that communicates the stand-out features of your company and highlights how you can solve a problem with your products or services. Empty space, bright colours, beautiful imagery and videos that showcase products or services all help to communicate clearly and highlight key marketing messages.
3/ Clear navigation and a great user journey
Websites need to be sleek, swift and informative. Navigation and ease-of-use is pivotal to ensure visitors stay on your site long enough to understand your offering and take the desired action. Whether they discover your website through social media, search engines or from a leaflet, once a visitor finds your website, there needs to be clear signposting to help them find what they’re looking for. This can come in the form of quick menus with simple hyperlinks or a one-page, colour coding, or all-inclusive home page that shows off everything you do.
4/ Keep it fresh and updated regularly
Using a simple CMS, like WordPress, is a favourite with many clients, due to its simple-to-use interface that allows for easy updates. With Surrey-based organisation Spacelink Learning Foundation, we developed a WordPress website that addressed poor navigation and lack of clarity issues. Our job was to turn this clunky website into a bespoke site that would look great and work smoothly – and allow administrators to add new content quickly.
5/ Encourage action and track
Make sure any visitor to your website is encouraged to take action – whether it’s making a purchase, booking a meeting, complete a free demo, watch a video or download a guide. Google Analytics provides fantastic amount of detail about how people are interacting with your website, which means you can constantly adjust and improve based on behaviours. We send our clients monthly Google reports as part of our service.
Preface Studios works with companies across Surrey to design and develop websites that boost online presence. Whether you’re an e-commerce site, a ticketing agency, a charity, a clothing blog or a company website, we can work on making every click count. If you’d like to chat to us about your web design or digital project, give us a call on 01252 820022 or arrange pop into our studio in Farnham, Surrey for a cuppa!
+44 (0)1252 820 022