Guide: How to create a landing page that converts

Your guide to pages that continually capture leads

If you’re looking to gather leads for your business, you need to have a landing page strategy. Just like every other marketing tactic, this can be done well, or it can be done poorly. In order to see the greatest return on investment, businesses need to build effective landing pages, and then test and optimise them in order to maximise conversion rates.

“Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10.”

This guide is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through the entire process of creating and optimising landing pages, highlighting key points along the way.

Preface Studios is a SharpSpring partner. This allows us to design and implement automated marketing campaigns for our clients. Marketing automation helps you drive more leads, convert leads to sales and optimise your spend. By the end of this guide, you’ll be ready to use SharpSpring and start creating and optimising your own landing pages successfully.

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