From the outset, web design and development has been one of our core services. Naturally, over the years, we’ve seen a dramatic change in web and digital technologies and we strive to be at the forefront of this: our in-house technical team regularly attends future tech seminars and workshops. Clients come to us to create and maintain highly innovative websites that keep customers engaged and ensure repeat business.
We love WordPress! It’s an extremely powerful content management tool for small and medium sized businesses. Most people may have heard of WordPress as a blogging tool, but it’s matured into an expandable platform. Samsung, M&S and Sony Music and even Number 10 have websites built using WordPress. WordPress now powers almost 20% of the world’s web traffic. WordPress is our CMS of choice and we’ve built and designed many websites - from simple brochure sites to complex e-commerce sites and even entire market places for sellers to meet buyers.
Developing bespoke, custom content management systems is also a service we offer, where specific functionality is required. A detailed specification document is our starting point to understand exact requirements before wire framing, designing and coding the system. Our bespoke CMS is best suited to clients with experience managing website development projects.
Organisations need a clearly defined digital marketing strategy if they are to remain relevant, fresh and be found by potential customers. Digital marketing should be an integral part of the overall marketing strategy. We provide advice on social branding to ensure you’re present and active on social media; develop mobile friendly responsive websites, develop Apps and create powerful marketing emailers.
With 80% of all research beginning online, Google Advertising (or Pay Per Click - PPC) is becoming an increasingly important part of the marketing mix. We set up PPC campaigns, develop specific landing pages and measure results. A new form of marketing - ‘re-marketing’ - is also slowly beginning to gain traction, especially as Google’s display network reaches 87% of global internet traffic. Re-marketed customers are more likely to make a purchase.
Email marketing is another form of digital marketing that works particularly well. Using our software, we plan, design, build, send and provide reports on your campaigns. For the most effective results, we recommend implementing a regular mailing campaign.
Responsive websites are designed and developed to fluidly change to fit different devices and platforms. We take a mobile-first approach to all of our websites - no matter how small - so visitors viewing your site on phone or tablet have a great user experience.
We can develop branded iPad Apps for your business that can be downloaded from the iTunes store or self-distributed to your staff. Recent work includes a branded iPad sales presenter to support a sales team: starting with a short one minute engaging animation then leading onto an interactive gallery with text prompts for the presenter. The iPad App can also connect to online web services such as databases for use with ecommerce stores and sign up/survey forms.
Optimising your website is crucial. Search Engine Optimisation refers to optimising your new or existing website for search engines; enabling people looking for your products and services to find you. Getting to the number one position on page one of Google will attract over 80% of clicks to your site compared with the 10-20% of clicks that position two and three attract.
Videos on websites or landing pages are a proven way of attracting higher visitor rates and increasing time spent on a website: websites that include video can keep visitors on the site for over two minutes longer. Explaining complex or simple products and services in the form of an animated video quickly answers questions people may have when visiting your site. We create engaging videos and slick animations that work perfectly on a mobile and desktop.